What is Kindness Day SG?

It was inaugurated in 2013 as an occasion for Singaporeans
to come together in celebration of kindness and graciousness.
It is to inspire one another and transform our society into a nation of kindness.
This day is celebrated as a day for showing appreciation to one another,
with the iconic symbol of the yellow gerbera.

Thank someone with a yellow Gerbera

Participating florists will be encouraging customers to show appreciation through gifting yellow gerberas.

We will be giving out a total of 1000 stalks of yellow daisies to 5 different bus interchanges all around Singapore on 24th May. They are:

  • Hougang Bus Interchange and MRT Station (NEL)
  • Tampines Bus Interchange and MRT Station (DTL)
  • Ang Mo Kio Bus Interchange
  • Bedok Bus Interchange
  • Boon Lay Bus Interchange
Come by between 11.30am-2.30pm to receive one, and pass it on! #KindnessDaySG

Share a Smile

Use our Facebook filters to send someone a smile.

Be a Kindness Champion

Throw a Confetti Daisy Shower

Change the World

Kindness Carnival

Kindness is a two-way street. This KDSG, our aim is to encourage more kind behaviors on the roads – be it for drivers or passengers, for a safer and kinder road. Join us at the Road Safety Community Park @ East Coast for a day of fun and kindness with your family and friends! Entry is FREE!

When: Saturday, 25th May 2019
Where: Road Safety Community Park @ East Coast
Time: 10:00am - 6:30pm


  • Hourly Circuit Game including 'Safety First Challenge' and Traffic Bingo
  • Games for all ages including Bouncy Castle, Ball Pit and Giant Twister
  • Learn more from our Ground Up Movements at their activity booths
  • Not forgetting, photo opportunities with our beloved Singa!

Join Facebook Event

Pledge to be kind

From 23rd to 25th May, every customer at participating Shell Petrol Stations will receive a limited edition set of Singa car mirror sleeves and decals. Customers can also go the extra mile by pledging to be kind to fellow drivers, cylists and pedestrians at 5 of its outlets.

Participating Shell Stations

  • Shell Bukit Batok Road
  • Shell Sengkang
  • Shell Tampines Ave 2
  • Shell Yishun Ave 5
  • Shell Dunearn University

Coming Soon

Check back our website to see what else is in store for KDSG!

About Us

Singapore Kindness Movement

Kindness is in everyone. The Singapore Kindness Movement (SKM)
wants to encourage everyone to start, show and share kindness.
We aspire to inspire graciousness one kind act at a time.
By sparing a thought for the people around us, we hope to create a gracious society,
and make life better for you and me. SKM is a non-government organisation and registered charity.